World’s Longest Brainstorm
Nobody brainstorms like we do. And we went for a world record to prove it.
Killam’s Surrogate Momma campaign
The challenge was to communicate the benefits of renting with Killam Properties to University students, using a limited budget. The insight was that students had no one to mother them when going off to university, and Killam could help.
Preparing a brand for the digital age is not unlike preparing for a gunfight in the Wild West.
There are very few rules (so those used to more civilized or traditional methods may get shot first). You’ve got to be able to shoot from the hip (what worked yesterday may not work today). Reputations count for little (anyone can pull off a dramatic win). And victories today can go a long way in determining who runs the town tomorrow. Here are a few things to consider for the fight.
David on Demand obeys tweets at Cannes
Last year I went to the Cannes International Advertising Festival.
Sarah Fitzgerald and I partnered up and won the Young Lions Media competition for Canada, with a trip to the festival on the gorgeous french Riviera. It was absolutely amazing. Full of very smart advertising, lots of parties, and sunshine – all the time. If you’re in advertising, it’s where you want to be – hopefully winning awards. And I would do anything to go back.
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Bell/Aliant – Express Yourself
Challenge:
With the Back-to-School season fast approaching, Aliant Mobility wanted to position themselves as a leader in offering the coolest phones and hottest “do more” multimedia content.