World’s Longest Brainstorm
Nobody brainstorms like we do. And we went for a world record to prove it.
Killam’s Surrogate Momma campaign
The challenge was to communicate the benefits of renting with Killam Properties to University students, using a limited budget. The insight was that students had no one to mother them when going off to university, and Killam could help.
Killam’s Roommate Matchmaker
Finding a great roommate can be difficult. Your idea of clean might be completely different from theirs. And they might think they can move their boyfriend in and still only be responsible for paying half the rent (true story).
Demonstrations are still King
A product demonstration is when you simply demonstrate the product in use, and the effect it has. It’s the staple of the infomercial world (cue the car getting cut in half by the handsaw) and has been around as long as advertising itself. In fact I’m pretty sure when the first two cavemen traded with each other, the seller did so by demonstrating the effectiveness of his tool (“See this rock? I’ll crush your head.”)
Rethinking the fold
Many of my clients are concerned with what information on their website is “above the fold” (the content immediately visible upon landing on a website without scrolling). We’re starting to re-think how we approach the entire idea of content and placement on websites.
Rooftight
Rooftight was repositioning itself to offer more women-centric designs and services, because in the home construction business it’s the woman making the majority of decisions (sorry fellas). Read more →
Being An Account Director In The Digital Age
Being an account director in the “digital age.” Even saying that makes me feel old. And maybe I have been around through a lot of changes in the advertising industry – I remember media choices being tv, radio, print or billboards and agency life before voicemail and email. But one thing that hasn’t changed is that effective advertising requires an idea. And ideas require an investment in time.
Bell/Aliant – Express Yourself
Challenge:
With the Back-to-School season fast approaching, Aliant Mobility wanted to position themselves as a leader in offering the coolest phones and hottest “do more” multimedia content.
Educational Program Innovations Centre Website
Educational Program Innovations Centre is an educational centre for enhancing the careers of those employed in the engineering and technology industries.