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	<title>Cossette East</title>
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	<description>Updates on what&#039;s happening at Cossette East.</description>
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		<title>Oasis Pub</title>
		<link>http://blog.cossetteeast.com/blog/oasis-pub/</link>
		<comments>http://blog.cossetteeast.com/blog/oasis-pub/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 17:45:26 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
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		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1717</guid>
		<description><![CDATA[Oasis Pub was a supporter of the England team during the 2010 World Cup. They offered special discounts to England Supporters during games, and wanted a urinal ad that communicated as much. This piece won a Silver for non-traditional at the 2011 Ice Awards (the highest awarded in the category).]]></description>
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		<title>Salvation Army &#8211; Halifax Centre of Hope</title>
		<link>http://blog.cossetteeast.com/blog/salvation-army/</link>
		<comments>http://blog.cossetteeast.com/blog/salvation-army/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 17:25:38 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1715</guid>
		<description><![CDATA[The Salvation Army&#8217;s Halifax Centre of Hope was looking for a print ad to raise awareness about homelessness. They had asked for existing materials, but seeing the opportunity we decided to give them something original. The resulting piece was produced in just a couple of days. It won a Merit at 2011 Ice Awards.]]></description>
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		<title>World&#8217;s Longest Brainstorm</title>
		<link>http://blog.cossetteeast.com/blog/worlds-longest-brainstorm/</link>
		<comments>http://blog.cossetteeast.com/blog/worlds-longest-brainstorm/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 17:17:07 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1713</guid>
		<description><![CDATA[Nobody brainstorms like we do. And we went for a world record to prove it. For 36 hours we were locked in our boardroom coming up with solutions to people&#8217;s problems: everything from attracting new customers to keeping the neighbour’s dog off the lawn. The challenges were submitted by tweeting @CossetteEast #LongestBrainstorm. The event was [...]]]></description>
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		<title>O&#8217;Regan&#8217;s Website</title>
		<link>http://blog.cossetteeast.com/blog/oregans-website-design-and-development/</link>
		<comments>http://blog.cossetteeast.com/blog/oregans-website-design-and-development/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 17:38:45 +0000</pubDate>
		<dc:creator>Beverley</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1679</guid>
		<description><![CDATA[O&#8217;Regan&#8217;s needed an update for their main site, that used their branding to introduce a fresh look with integrated rich media. It needed to be easy to navigate so that users could get information on cars for sale at a click. Click here to see the real thing, or check out the preview below.]]></description>
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		<title>Killam&#8217;s Surrogate Momma campaign</title>
		<link>http://blog.cossetteeast.com/blog/killam-properties-surrogate-momma-campaign/</link>
		<comments>http://blog.cossetteeast.com/blog/killam-properties-surrogate-momma-campaign/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 13:25:19 +0000</pubDate>
		<dc:creator>Beverley</dc:creator>
				<category><![CDATA[Agency news]]></category>
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		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1665</guid>
		<description><![CDATA[The challenge was to communicate the benefits of renting with Killam Properties to University students, using a limited budget. The insight was that students had no one to mother them when going off to university, and Killam could help. We created Landlord Lou&#8217;s Surrogate Mother of all Promotions Promotion – a campaign that offered the [...]]]></description>
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		<title>McLobster TV Spot</title>
		<link>http://blog.cossetteeast.com/blog/mclobster-tv-spot/</link>
		<comments>http://blog.cossetteeast.com/blog/mclobster-tv-spot/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 18:48:00 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Work]]></category>

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		<description><![CDATA[It&#8217;s McLobster Season again – bring the whole family! Here&#8217;s our 2011 TV spot.]]></description>
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		<title>Killam Properties Website</title>
		<link>http://blog.cossetteeast.com/work/digital/killam-properties-website/</link>
		<comments>http://blog.cossetteeast.com/work/digital/killam-properties-website/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 13:53:02 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
				<category><![CDATA[Digital]]></category>
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		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1576</guid>
		<description><![CDATA[Killam was a returning client who came back in part because of how much they enjoyed working with our proprietary Content Management System (CMS). Our CMS allows you to revise, update and edit your website on your own, easily and efficiently. Killam’s main website presented several challenges. They had numerous target audiences to communicate to. [...]]]></description>
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		<title>McDonald&#8217;s Frappe TV spot</title>
		<link>http://blog.cossetteeast.com/blog/frappe-tv-spot/</link>
		<comments>http://blog.cossetteeast.com/blog/frappe-tv-spot/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 18:44:45 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1587</guid>
		<description><![CDATA[McDonald’s had a number of things they wanted to communicate about their new Frappe: that it comes in mocha or caramel, with and without whipped cream, and is so good, everyone will love it. Plus they wanted a spot that was warm, humourous, and felt like a moment between real people. We delivered.]]></description>
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		<title>Killam&#8217;s Roommate Matchmaker</title>
		<link>http://blog.cossetteeast.com/blog/killams-roommate-matchmaker/</link>
		<comments>http://blog.cossetteeast.com/blog/killams-roommate-matchmaker/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 17:41:47 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
				<category><![CDATA[Agency news]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1561</guid>
		<description><![CDATA[Finding a great roommate can be difficult. Your idea of clean might be completely different from theirs. And they might think they can move their boyfriend in and still only be responsible for paying half the rent (true story). So Cossette has launched a special tool on Killam’s website for roommate hunters to find their [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Demonstrations are still King</title>
		<link>http://blog.cossetteeast.com/blog/demonstrations-are-still-king/</link>
		<comments>http://blog.cossetteeast.com/blog/demonstrations-are-still-king/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 13:57:16 +0000</pubDate>
		<dc:creator>bruce.whelan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://blog.cossetteeast.com/?p=1529</guid>
		<description><![CDATA[A product demonstration is when you simply demonstrate the product in use, and the effect it has. It’s the staple of the infomercial world (cue the car getting cut in half by the handsaw) and has been around as long as advertising itself. In fact I’m pretty sure when the first two cavemen traded with [...]]]></description>
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