McLobster Season
The McLobster is a bit of a tradition in some parts of Atlantic Canada: It comes around every year. But interest had waned, and our challenge was to invigorate the product.
The McLobster is a bit of a tradition in some parts of Atlantic Canada: It comes around every year. But interest had waned, and our challenge was to invigorate the product.
McDonald’s needed to remind everyone that there’s no better place to go for on-the-go snacks during the summer than your local golden arches. So we delivered a campaign that included this radio spot to dramatize the point.
Our goal for Mic Mac Mall was to create fun and memorable campaigns that captured their unique offering in ways that clearly stood out from competing malls.
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