The Salvation Army’s Halifax Centre of Hope was looking for a print ad to raise awareness about homelessness. They had asked for existing materials, but seeing the opportunity we decided to give them something original.
The challenge was to communicate the benefits of renting with Killam Properties to University students, using a limited budget. The insight was that students had no one to mother them when going off to university, and Killam could help.
The McLobster is a bit of a tradition in some parts of Atlantic Canada: It comes around every year. But interest had waned, and our challenge was to invigorate the product.
Rum Runners sells rum cake – some of the best you’ve ever had. But they also sell Nova Scotia’s history (we were pretty much the rum running capitol of the world during prohibition) and their fine baked goods are considered edible souvenirs.
McDonald’s needed to remind everyone that there’s no better place to go for on-the-go snacks during the summer than your local golden arches. So we delivered a campaign that included this radio spot to dramatize the point.
Not every mom thinks it’s necessary for her children to receive the flu shot. This is partly due to the fact that most people refer to just about every illness they catch as “the flu” and in most cases it only takes a few days to recover.
We’re especially proud of the Silver Lion we won at the Cannes International Advertising Festival for our McDonald’s ‘Fries’ and ‘Burger’ newspaper ads. The campaign had previously been the winning entry in a Canada-wide contest run by the Globe and Mail.