Being an account director in the “digital age.” Even saying that makes me feel old. And maybe I have been around through a lot of changes in the advertising industry – I remember media choices being tv, radio, print or billboards and agency life before voicemail and email. But one thing that hasn’t changed is that effective advertising requires an idea. And ideas require an investment in time.
Sometimes I wonder while working for this fabulous agency, what is wrong with me that I struggle so much to get into social media. It probably doesn’t help that my position of Financial Manager sits somewhat outside the creative and business building ideas circles.
Taking advantage of pre-built Content Management Systems (Drupal or WordPress) versus building a customized CMS from scratch has consistently been an area of debate for both clients and developers alike. It seems to be an ongoing debate. Even though there are many strong arguments supporting each option, in the end there is really no absolute “winner” or one decision that is more supreme than the other.
So…someone made fun of you because you don’t have google analytics on your site. Now you feel left out. Alone. Afraid. Some of you may be thinking, “What is all this analytics stuff anyway?” Well, I am going to walk you through the simple process of getting this integrated on your site and how it will help you understand your website traffic with all kinds of fancy reports.
Looking back on the Vancouver 2010 Winter Olympics, calling it a success would be an understatement. I would like to think that we overachieved, not only with regards to performance, and medal count, but also in terms of hosting a memorable event.
When I first entered our new office space, one of my first thoughts was ‘Wow – this is amazing’, and my sense of awe still hasn’t diminished after 3 months. When you first get off the elevator you get a sense that you are entering a company that is on the cutting edge, but still recognizes the fundamentals of its business. The oldness of the wooden beams combined with the sleek furnishing remind you a lot of Eastern Canada – full of history, but still hip and modern.