Oasis Pub
Oasis Pub was a supporter of the England team during the 2010 World Cup. They offered special discounts to England Supporters during games, and wanted a urinal ad that communicated as much.
Salvation Army – Halifax Centre of Hope
The Salvation Army’s Halifax Centre of Hope was looking for a print ad to raise awareness about homelessness. They had asked for existing materials, but seeing the opportunity we decided to give them something original.
World’s Longest Brainstorm
Nobody brainstorms like we do. And we went for a world record to prove it.
O’Regan’s Website
O’Regan’s needed an update for their main site, that used their branding to introduce a fresh look with integrated rich media. It needed to be easy to navigate so that users could get information on cars for sale at a click.
Killam’s Surrogate Momma campaign
The challenge was to communicate the benefits of renting with Killam Properties to University students, using a limited budget. The insight was that students had no one to mother them when going off to university, and Killam could help.
McDonald’s Frappe TV spot
McDonald’s had a number of things they wanted to communicate about their new Frappe: that it comes in mocha or caramel, with and without whipped cream, and is so good, everyone will love it.
Killam’s Roommate Matchmaker
Finding a great roommate can be difficult. Your idea of clean might be completely different from theirs. And they might think they can move their boyfriend in and still only be responsible for paying half the rent (true story).
Demonstrations are still King
A product demonstration is when you simply demonstrate the product in use, and the effect it has. It’s the staple of the infomercial world (cue the car getting cut in half by the handsaw) and has been around as long as advertising itself. In fact I’m pretty sure when the first two cavemen traded with each other, the seller did so by demonstrating the effectiveness of his tool (“See this rock? I’ll crush your head.”)
Spec of the Devil
I don’t know a ton about Belgium. It’s between France and Germany. And they make good beer.
It would appear, though, that I could learn a thing or two from the Belgians. Last year a group of their agencies banded together in a virtual strike.