Nobody brainstorms like we do. And we went for a world record to prove it.
For 36 hours we were locked in our boardroom coming up with solutions to people’s problems: everything from attracting new customers to keeping the neighbour’s dog off the lawn. The challenges were submitted by tweeting @CossetteEast #LongestBrainstorm. The event was also broadcast live online too at worldslongestbrainstorm.com, so that when we got to people’s challenges they could tune in to participate (or better yet, attend in person and brainstorm with us, which many did).
We’re still gathering the results, but early indications show it was a huge success: we grew our twitter following by over 100, and we were the second story on CBC’s 5 o-clock news!
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