The challenge was to communicate the benefits of renting with Killam Properties to University students, using a limited budget. The insight was that students had no one to mother them when going off to university, and Killam could help.
We created Landlord Lou’s Surrogate Mother of all Promotions Promotion – a campaign that offered the chance to win prizes such as a month of free meals, washed and folded clothes, apartment cleaning services and more. “It’s like your mom would treat you. But better.” The campaign won 2 Merits at the 2011 Ice Awards in the Out of Home Campaign and Integrated categories.
Visit the website here, and watch our case study video to see the campaign in action:
Top