I remember being a kid and seeing one of the first mobile phones and thinking, “Wow, you could call someone from anywhere on that thing!” Never mind that its physical dimensions were akin to something you’d write an angry message on and throw through a window.
I wonder what the kid version of me would think if I could go back and show him an iPhone.
Mobile platforms and devices are now evolving at about 5 times the speed of personal computers. And according to recent statistics, about 95% of Millennials (the largest demographic in history) own a mobile device. If that sounds like a mass medium to you, you’re not alone: the advertising numbers being spent on mobile increase yearly.
How are those advertisers using mobile devices? With every single feature. From simple calling to GPS and augmented reality, brands are using mobile to interact with audiences. And in a industry where doing something new and different can truly set you apart from your competition, no other medium provides as much opportunity because no other medium is evolving as fast.
Here are few of the best mobile efforts I’ve run across (broken down by how I imagine a creative team would brainstorm through the features) I’ll be honest, I’m a little jealous. But I can’t wait for the day a client comes through my door willing to buy an idea like one of these:
“Every mobile let’s you talk. What could we do there?”
“Hey, what about how it vibrates when it rings?”
“Is there anything we could we do with a ringtone?”
“Let’s use the camera.”
“What could we do with an app?”
