09/10/10 by bruce.whelan | Blog | No Comments »
Step One: Produce an advertising campaign.
Yep. There it is, the white elephant in the room. If you expect a traditional ad campaign to work as well as it always has, you’re in for a surprise. The audience has changed. We went online. And the rules online are different.
Every other medium is passive. I’m a viewer or listener. But online, I expect interaction. I expect to interact with others, to be able to produce my own content and to have complete control.
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07/26/10 by bruce.whelan | Advertising, Blog, Technology | No Comments »
I remember being a kid and seeing one of the first mobile phones and thinking, “Wow, you could call someone from anywhere on that thing!” Never mind that its physical dimensions were akin to something you’d write an angry message on and throw through a window.
I wonder what the kid version of me would think if I could go back and show him an iPhone.
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06/02/10 by bruce.whelan | Digital, OOH, Work | No Comments »
To celebrate Aliant’s sponsorship of the 2010 Vancouver Winter Olympics, we projected a medal counter onto the side of Aliant’s downtown Halifax building, one of the largest in the city. Read more →
