O’Regan’s Website
O’Regan’s needed an update for their main site, that used their branding to introduce a fresh look with integrated rich media. It needed to be easy to navigate so that users could get information on cars for sale at a click.
Killam’s Surrogate Momma campaign
The challenge was to communicate the benefits of renting with Killam Properties to University students, using a limited budget. The insight was that students had no one to mother them when going off to university, and Killam could help.
2010 ICE Awards – Cossette East’s winning work
I am very proud of our team at Cossette East for the great results at the 2010 ICE awards. So proud that I thought I would post the winning work here.
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David on Demand obeys tweets at Cannes
Last year I went to the Cannes International Advertising Festival.
Sarah Fitzgerald and I partnered up and won the Young Lions Media competition for Canada, with a trip to the festival on the gorgeous french Riviera. It was absolutely amazing. Full of very smart advertising, lots of parties, and sunshine – all the time. If you’re in advertising, it’s where you want to be – hopefully winning awards. And I would do anything to go back.
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The Bessies tell tv ads where to go.
The Bessies Awards have been recognizing the best in Canadian Television since 1963. That’s a whole lot of good quality stuff.
But not all television ads are created equal. With the announcement of the 2010 Bessie winners, a website was launched that showcases the winners floating in a heavenly glow, and the notoriously bad condemned to ‘ad hell’. I am proud to say that one winner (Gold in Online Campaign) is Cossette Toronto’s “National Advertising Awards: Your idea, your way” (see clip below), which I thought was pretty funny when I viewed them online a couple months ago. And amongst the bad they feature one of my (and most people’s) all-time favorites – Jim “The Hammer” Shapiro.
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Power of Green identity & website
The Power of Green conference in Halifax, Nova Scotia, shares information with companies on how to use sustainable business practices to benefit the environment as well as profitability.
Bell/Aliant – Express Yourself
Challenge:
With the Back-to-School season fast approaching, Aliant Mobility wanted to position themselves as a leader in offering the coolest phones and hottest “do more” multimedia content.
Educational Program Innovations Centre Website
Educational Program Innovations Centre is an educational centre for enhancing the careers of those employed in the engineering and technology industries.
Enbridge Television Ad
The creative campaign for Enbridge Gas New Brunswick used the colour blue as a powerful symbol of clear skies, and the clean-burning natural gas flame.