About

Find out how we tick.

About

Cossette East is a web and advertising agency based in Halifax, Nova Scotia. At Cossette East, we believe that nothing is more powerful than an idea.

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People

It's all about the people.

People

Find out which one of us likes to knit, which is the best dancer, how many of us have run a marathon, which one is the crazy cat lady, etc.

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News

Find out the latest awesome thing going on.

News

Here you will find press releases, updates, and any other important thing that we want to share about us.

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Blog

Twitter Tips for new tweeters

Create a cool twitter background

• Nobody wants to look at your boring default twitter page.  Spice it up with a really cool background graphic that matches your companies brand.

Here are some cool twitter backgrounds….
http://twitter.com/Go_Media
http://twitter.com/Hicksdesign
http://twitter.com/mailchimp
http://twitter.com/merylpixelmagic

Here is how to make one… http://theclosetentrepreneur.com/create-a-twitter-background-using-powerpoint

Make your tweets retweetable

• Try to link to something in your tweet… i.e. a blog post, photo, video, etc.
• Keep your tweets well under 140 characters… that makes it easier to retweet your message
• Try to tweet at least once a day (and at different times of the day)
• Make your tweets interesting

Following People

• Follow anyone who follows you (and unfollow spammers).
• Support everyone and anyone who you follow or is following you (especially the least popular ones)
• Retweet as much as possible
• Follow people of similar interests

Profile

• Make sure you add your bio and picture. People like to know who they are tweeting to.
• Make sure you link your twitter account to your blog or website
• Share your twitter name on your facebook page, LinkedIn profile and other social sites that you use.

Tools of the tweeter

• Use Tweekdeck (http://www.tweetdeck.com/)
• Use URL Shorteners to keep your tweets small (http://bit.ly/)
• Read the twitter blog (http://blog.twitter.com/)

How advertisers are going mobile

I remember being a kid and seeing one of the first mobile phones and thinking, “Wow, you could call someone from anywhere on that thing!” Never mind that its physical dimensions were akin to something you’d write an angry message on and throw through a window.

I wonder what the kid version of me would think if I could go back and show him an iPhone.

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Random musings on “random”

So we’re going to be fixing up our little blog here at Cossette East. One of the things we will be doing is tagging our posts to help categorize them better. To help usability, create a tag cloud, etc, etc, etc.

So the question came up, what do we call that catch all category for the posts that we write that are so interesting and amusing, and yet, really don’t belong to any of our usual categories? The consensus around here was to use the term “random”.

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